Gavin J. Outteridge


Managing Director, Europe

London, UK

I know that there is nothing better for people than to be happy and to do good."- Ecclesiastes

Areas of Expertise

  • Value & Access strategy
  • Organization design
  • Process improvement
  • Data-driven performance management
  • Story-telling


Gavin delivers measurable business improvement for global life sciences clients through advising executives on value & access strategy and organisational design.

With over 19 years of leadership experience, including 15 in life sciences, Gavin believes the life sciences sector is a social good and that a regulated market is the best way of delivering innovation and value. Consequently, he works with clients in Development and Commercialisation functions to optimise how they demonstrate scientifically-sound cost-risk-benefit and, by doing so, deliver value to patients, to payers and to investors.

Prior to Aesara, Gavin was on the Executive Committee of life sciences services company Kinapse; held a change management role in Pfizer R&D; and began his working life as an officer in the Royal Air Force. He holds an MA from Oxford University.

Key achievements

  • Designed and built an integrated global and regional market access & HEOR function for a major global biotech.
  • Created an evidence-based value story to help bring an innovative paediatric rare disease therapy successfully to market.
  • Implemented a natural language processing & machine learning solution to enhance patient centricity in a top 5 Pharma company’s market access function.


  • MA (Oxon.), English Language & Literature, New College, University of Oxford


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My letter

The symbol X or Greek letter Chi is used in many systems – of philosophy, of rhetoric – to describe connectedness. In our work at Aesara, creativity, problem-solving and relationship-building are all vital and all rest in making connections, on being connected: connecting disparate ideas to make innovation, connecting people to work together, connecting the effects of a drug product to its value to a health system or individual patient.

Plus I’m a long-time Cowboys fan and love seeing Dez throw up the X! X = Win.

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