Martin Rost
PhD
VP, VALUE EVIDENCE
Boca Raton, FL
We make a living by what we get, but we make a life by what we give.”- Winston Churchill
Areas of Expertise
- Market Access
- Pricing & Contracting
- Key Account Management
Biography
Martin Rost is a seasoned Global Access Leader with over 20 years of experience in Market Access, Pricing, Health Economics and Outcomes Research (HEOR), Key Account Management and Strategic Consulting.
Throughout his career at Novartis and Pfizer, Martin has held pivotal Market Access roles in country, regional and global organizations. His expertise in pricing strategies, health economics, and payer engagement has been instrumental in securing favorable reimbursement for multiple products. With a strong focus on value-based agreements and payer negotiations, he has played a crucial role in expanding market access for several high-impact treatments.
He holds a Ph.D. in Health Economics from the Albert-Ludwigs-University Freiburg in Germany and is committed to bridging the gap between innovative healthcare solutions and patient affordability.
Key accomplishments
- Successfully established and lead a team of strategists and KAMs driving innovative collaborations and contracting concepts with health insurance companies
- Designed and successfully implemented Payer Masterclass, as an innovative Payer Engagement initiative
Education
Doctorate at the Albert-Ludwigs-University Freiburg, Germany
My letter
Omega (Ω ω) used to denote the last or ultimate limit. I try to push the limit when seeking solutions and therefore trying to push Omega all the time.
