Phoenix Riley

PharmD, MSc


Wilson, NC

At the end. it's not about what you have or even what you've accomplished. It's about who you've lifted up, who you've made better. It's about what you've given back."- Denzel Washington

Areas of Expertise

  • Data Analysis
  • Project Management
  • Health Outcomes Research
  • Cost-analysis


Phoenix Riley is a Manager in the Value Evidence. Previously, Phoenix was the Visiting Scientist with AESARA. During this time, she collaborated with pharmaceutical clients on US and global market access and reimbursement strategy and contributed to HEOR projects including AMCP dossier writing, budget impact model, cost-calculator, and aspirational value story development. She has developed creative communication pieces through third party assessments to price point product internal modelling and conducted targeted literature research to guide evidence generation strategy.

Phoenix holds a Doctor of Pharmacy (PharmD) and a Master of Science in Clinical Research (MSc) from Campbell University College of Pharmacy & Health Sciences. During pharmacy school, she performed a cost analysis between two anticoagulants and served as a leader of the Pharmacy Executive Board, the Phi Lambda Sigma Pharmacy Leadership Society, and served as a Walmart Scholar with American Association of Colleges and Pharmacy. She also completed rotations at Grifols and UCB Biosciences.

Key publications

Cost analysis of direct oral anticoagulants betrixaban and rivaroxaban versus enoxaparin for the prevention of venous thromboembolism in acute medically ill hospitalized patients. Value Health. May1, 2020. 23(S1): S94. International Society for Pharmacoeconomics and Outcomes Research

AESARA Scholar Program



  • PharmD, Campbell University College of Pharmacy & Health Sciences
  • Master of Science in Clinical Research (MSc), Campbell University College of Pharmacy & Health Sciences
  • BS, University of North Carolina Wilmington

My letter

The greek letter Mu is in conjunction with alpha and omega to signify the “beginning, middle and end.” I strive to use my past and present experiences to shape my future regardless of the disadvantages that were associated with them. There is no clear road toward reaching my goals, but each and every crossroad will continue to build my motivation and determination to provide innovation and creative thinking toward future scopes and visions at AESARA.

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