Lei Zhu


Evidence Institute Executive Director

Chapel Hill, NC

Following curiosity has always led to the most breathtaking views in my life. In search of a full service market access agency to build product commercial strategy, I found AESARA. O means Oneness – AESARA as your trusted partner for market access strategy through all phases of product development.


Lei delivers market access strategy for innovative products to achieve commercial potential and make an impact on patients’ lives.

Prior to joining AESARA, Lei worked for a major pharmaceutical company as a market access strategy lead for both pipeline products and marketed brands. She delivered three new product launches with pricing strategy, payer communication, and reimbursement programs. She influenced valuation of business development decisions on small molecules, biologics, and medical device, as well as R&D investment decisions on pipeline products.

She started her career in research and development specialized in data mining and predictive analytics for personalized medicine.


  • Launched new products that become billion dollar brands

  • Healthcare Businesswomen’s Association (HBA) Rising Star

  • Gold award for launch pricing strategy

  • Gold award for influencing business development decision

  • R&D exceptional science award for leadership


Areas of Expertise

  • Product Strategy

  • Value Narrative and Pricing Strategy

  • Launch Planning and Execution

  • Payer Communication and Engagement

  • Strategic and Operation Planning


  • Master of Business Administration, Duke University, USA

  • Doctor of Philosophy in Statistics, North Carolina State University, USA

  • Master of Science, Management Information Systems, University of Science & Technology of China, China

  • Bachelor of Science in Information Sciences, Xi’an Jiaotong University, China