A dynamic framework for HEOR/MA strategic planning & execution
Based on decades of Pharma and strategic consulting expertise
AESARA leadership team has held industry-based executive positions within HEOR/MA from small biotech to large pharmaceutical companies.
Every input is HEOR/MA focused Everything in one place
What do they say about the need for Integrated Evidence Planning (IEP)?
“ At earlier stages of integration, companies still develop functional evidence generation plans bottom-up, and bring those plans together into an ‘integrated’ plan later. While this is a good starting basis it does not allow for the most efficient use of resources. In addition, we notice that involvement of countries (timing and number) varies across the companies and is less systematic in terms of the involvement of smaller yet progressive countries.”
Feb 04, 2020