Case study

Bespoke, Interactive, Online HEOR Training

Enabling a global biopharma company’s HEOR team to enhance partner functions’ fluency in HEOR methods and the US healthcare landscape


The Global HEOR VP at an exciting biopharma needed to increase the company’s fluency and understanding of HEOR methods, and how HEOR research delivers value evidence and enhances the understanding of value.  The key context was the rapidly changing US healthcare system across various decision maker types. The desired solution was a bespoke facilitated training program with leave-behind interactive training modules.


  • AESARA industry-veteran HEOR + Market Access consultants used proprietary AESARA content as the backbone, supplemented with the client biopharma’s specific case examples to develop a bespoke set of training modules
  • AESARA engaged the Global HEOR VP and her LT to develop a bespoke facilitated training program for two ½-day training sessions, led by AESARA virtually (due to COVID-19), for the Medical Affairs team
  • All content was delivered in an interactive format, allowing nimble storytelling and the ability to easily pivot in dialogue, so that all Medical Affairs team members could access and use in discussions with a variety of external stakeholders

Management Consulting

  • Enabling Activity
    Training development & delivery
  • Region
  • Client
    Global Head of HEOR


  • AESARA delivered a bespoke, experience-based set of training modules on HEOR methods and the US Landscape directly linked to client company strategy of approaching and embracing translational science holistically
  • AESARA facilitated training of the Medical Affairs team with the bespoke modules as well as co-leading breakout discussions with the teams across the 2 training days
  • Active engagement of client team, peers and senior executives built buy-in to the training and increased the fluency and understanding of both HEOR methods and the rapidly evolving US healthcare landscape to better equip teams for external stakeholder discussions

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