Case study
Health Economics Function Brand & Positioning
Using multi-channel communications to help a global HE group collaborate across a Top 10 Pharma
Situation
The global health economics group at a top-10 Pharma was re-constituted in a post-merger setting, bringing together a new mix of capabilities, processes and portfolio responsibilities. The newly appointed group head recognized the need to communicate the change to senior execs, partner functions and markets.
Action
An AESARA multi-disciplinary team of Strategy Consultants, HE specialists and creative communicators
- Workshopped with the group head her team’s new brand, value proposition and key messaging
- Constructed a multi-channel communications program, targeting the full breadth of internal audiences
- Designed, iterated and rolled out powerful and creative multi-media communications including:
- ‘Meet the HE Team’ animated video
- ‘HTA in Rare Diseases’ educational podcast
- HE explainer bespoke game
- Digital newsletter
- Process infographics
Management Consulting
- Internal communications
- Region
Global
- Client
Global Head of Health Economics
Impact
- The global health economics group established a new profile as a key partner across the drug lifecycle
- Collaboration was stimulated and improved with partner functions and markets
- The company was re-tuned for awareness of value and access needs, techniques and benefits, upgrading the company’s ability to get products reimbursed around the world