Case study

Integrated Evidence Generation Planning

Credible, Relevant, Impactful & Timely Evidence

Situation

A large pharmaceutical company was coordinating with an alliance partner to prepare for label expansion in a class-leading oncology drug in a crowded marketspace.

The client needed support in developing an aligned value proposition and evidence generation strategy to address stakeholders needs and potential gaps from RCT data and increasing competitor presence 

Action

  • Interviews with key stakeholders across the alliance to understand priorities and data gaps

  • Targeted literature review to identify data generated by potential competitors

  • Cross functional workshop to:
    • Level-set across commercial and medical functions to align on evidence gaps and business threats
    • Link brand strategy with value messages and evidence strategy plans across the alliance
  • A second cross functional workshop to:
    • Brainstorm and prioritize evidence generation tactics for dissemination to patients, providers and payers
    • Allocate clear roles and responsibilities

Value & Access Consulting

  • Enabling Activity
    Integrated Evidence Generation Planning
  • Region
  • Client

Impact

  • Cross-functional alignment on value strategy, prioritized value messages and evidence generation plans with clear defined roles and responsibilities within the organization

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