Case study

Literature Reviews

Optimizing HEOR and RWE strategy in light of competitor activities

Situation

The HEOR team at a major pharmaceutical company was evaluating their life-cycle management strategy in a competitive oncology field and needed a comprehensive overview of their competitors’ publication strategy and value messaging

Action

  • AESARA strategic consultants reviewed previous competitor reports and elucidated product insights from in-house HEOR, Market Access, field HEOR, and publication teams
  • AESARA developed a comprehensive literature search strategy that included all relevant papers and conference abstracts sponsored by competitor companies
  • A comprehensive, catalogued database of all relevant publications was created that was sortable by multiple variables and can readily be updated for future reviews
  • Competitor value messaging and publication history was summarized and presented in a concise communication deck with insightful visuals and top-line takeaway messages

Value & Access Consulting

  • Enabling Activity
    Literature reviews
  • Region
    Global
  • Client
    HEOR Team

Impact

  • The HEOR team identified competitor priorities and was able to plan a roadmap to proactively protect, and potentially expand, their current market share
  • The cross-functional team was able to easily evaluate the findings and prioritize short-,mid-, and long-term publication priorities for their product
  • Other HEOR teams within the company noted the impactful deliverable and requested a similar project for their own product

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