Case study
Value Communication Tools
Powerful Scientific Story-Telling
Situation
A top-10 global biopharma company was seeking a more impactful and concise way to communicate the value of their product in terms of safety, efficacy and economic advantages across two separate disease indications.
Action
The key activities to provide guidance on the optimal access strategy were
Reviewed and synthesized 20+ poster and conference presentations, 400+ slides and study reports into a concise interactive PDF of 30 value message narrative content screens
Developed a story board with linear & nonlinear paths through the data that highlights value while allowing for powerful and dynamic storytelling
Programmed PDF specifically to be viewed or presented on a computer, tablet, phone, or print
Market Access Consulting
- Solutions
Interactive PDF Value Deck
- Region
U.S.
- Client
Branding Team
Impact
Narrative was based on the value messages for product and disease impact from a payer perspective with appropriate source documentation
Generated a digital, visually appealing, nimble tool to improve field communications with payers
Content was easily accessible to facilitate understanding and provided dynamic discussions with payers
Leveraged investment in mobile technology