A Global Market Access head is concerned that a clear, standardized launch strategy and plan was not established in the organization. This resulted in uncertainty about her ability to track the progress made across global, regional and local launch teams in preparation for a disease therapy with great potential and T-2 years to launch.
- Plan and facilitate a series of workshops for the launch team (global, regional and local) to identify critical launch tactics, consider sequencing and accountability
- Create a digital strategic launch plan linking all cross functional launch tactics on one timeline with clear dependencies and owners
- Create a dashboard of KPIs for each launch segment and core launch activity
- Implement a communication plan for the launch team triggered by key milestones and key launch metrics
Result / Impact
The client launched on time and was on track for launch revenue targets. The metrics established within the launch teams enabled the team to recognize upcoming challenges and respond quickly to keep the launch timeline on track. AESARA’s launch planning process became a best practice and was applied to each subsequent launch.