CASE STUDY
ASCENT
Initiate and advance communications with stakeholders
Situation
Following a merger of two global pharmaceutical companies, there was an immediate need to develop a quarterly newsletter to help communicate the global team’s value to the broader organization, highlight accomplishments and innovations, and foster collaboration across the company.
Action
Build and share value, access and health economics strategies and execution tools
Increase awareness and understanding of roles and functions within the new integrated global team
- Outline accomplishments and priorities
- Foster collaboration within the global team and with local affiliates around the globe
- Highlight important dates in the following quarter
IMPACT
The global team raised their profile across the company, with a differentiated, highly visual, and easily digestible communications medium
- Collaboration was stimulated and improved with partner functions and markets
- Newsletters were used as a channel to share best practice, insights – and ultimately – enhance the company’s ability to get products reimbursed around the globe
