CASE STUDY

ECHO

Videos and podasts that amplify your team's most important messages

Situation

An HEOR department within a global pharmaceutical company looked to convert a highly visible though under utilized static slide presentation which explained the role of HEOR in reimburement and market access into video format

Action

  • Determine an appropriate theme to convey messages in the most impactful manner

  • Develop a voice-over script to be played with the visual content that that simplifies the complex subject of health economics and outcomes research in a manner those unfamiliar could understand without adulterating the message

Solutions

ECHO

Region

U.S.

Client

Branding Team

IMPACT

  • Approximately 90-second video was developed using video editing and animation software

  • Video became a center piece on the department’s intranet site

  • HEOR team members were able to provde deeper understanding to those colleagues outside the department who may have been unfamiliar with their role in gaining patient access and reimbursement

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