CASE STUDY
ECHO
Videos and podasts that amplify your team's most important messages
Situation
An HEOR department within a global pharmaceutical company looked to convert a highly visible though under utilized static slide presentation which explained the role of HEOR in reimburement and market access into video format
Action
Determine an appropriate theme to convey messages in the most impactful manner
- Develop a voice-over script to be played with the visual content that that simplifies the complex subject of health economics and outcomes research in a manner those unfamiliar could understand without adulterating the message
IMPACT
Approximately 90-second video was developed using video editing and animation software
Video became a center piece on the department’s intranet site
HEOR team members were able to provde deeper understanding to those colleagues outside the department who may have been unfamiliar with their role in gaining patient access and reimbursement
