CASE STUDY

HORIZON

Integrated Interactivity

Situation

A top-10 global biopharma wanted a better way to open the lines of communication with their internal and external stakeholders (payers) so that the value story could help facilitate effective decision-making.

Action

  • Revamp current product evidence dossier and distill and synthesize to craft a narrative that integrates interactivity and multimedia capabilities to allow for more powerful scientific storytelling

  • Synthesis to be contained to 30 interactive referenced slides into iPDF that can be viewed on a computer, tablet, phone or print

Solutions

HORIZON

Region

U.S.

Client

Branding Team

IMPACT

  • Created persuasive and eye-catching materials to convey key messages within the product’s evidence dossier

  • Content was easily read, understood and remembered

  • Innovative digital, visually appealing tool created to improve communications

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