CASE STUDY
HORIZON
Integrated Interactivity
Situation
A top-10 global biopharma wanted a better way to open the lines of communication with their internal and external stakeholders (payers) so that the value story could help facilitate effective decision-making.
Action
Revamp current product evidence dossier and distill and synthesize to craft a narrative that integrates interactivity and multimedia capabilities to allow for more powerful scientific storytelling
Synthesis to be contained to 30 interactive referenced slides into iPDF that can be viewed on a computer, tablet, phone or print
IMPACT
Created persuasive and eye-catching materials to convey key messages within the product’s evidence dossier
Content was easily read, understood and remembered
Innovative digital, visually appealing tool created to improve communications
