CASE STUDY

SUMMIT

Powerful Scientific Story-Telling

Situation

A top-10 global biopharma was seeking a more impactful and concise way to communicate the value of their product in terms of safety, efficacy and economic advantages in two separate disease indications.

Action

  • Reviewed and synthesized 20+ poster and conference presentations, 400+ slides and study reports into a concise interactive PDF of 30 value message narrative content screens

  • Developed a story board with linear & nonlinear paths through the data that highlights value while allowing for powerful and dynamic storytelling

  • Value story can be presented or viewed on a computer, tablet, phone or print

Solutions

SUMMIT

Region

U.S.

Client

Branding Team

Traditonal Tables

 

IMPACT

  • Narrative was based on the value messages for product and disease impact from a payer perspective with appropriate source documentation

  • Generated a digital, visually appealing, nimble tool to improve field communications with payers

  • Content was easily accessible to facilitate understanding and provided dynamic discussions with payers

  • Leveraged investment in mobile technology

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