CASE STUDY
SUMMIT
Powerful Scientific Story-Telling
Situation
A top-10 global biopharma was seeking a more impactful and concise way to communicate the value of their product in terms of safety, efficacy and economic advantages in two separate disease indications.
Action
Reviewed and synthesized 20+ poster and conference presentations, 400+ slides and study reports into a concise interactive PDF of 30 value message narrative content screens
Developed a story board with linear & nonlinear paths through the data that highlights value while allowing for powerful and dynamic storytelling
Value story can be presented or viewed on a computer, tablet, phone or print
IMPACT
Narrative was based on the value messages for product and disease impact from a payer perspective with appropriate source documentation
Generated a digital, visually appealing, nimble tool to improve field communications with payers
Content was easily accessible to facilitate understanding and provided dynamic discussions with payers
Leveraged investment in mobile technology
