CASE STUDY: DeltaShift – Horizon
A top-10 global biopharma wanted a better way to open the lines of communication with their internal and external stakeholders (payers) so that the value story could help facilitate effective decision-making.
- Revamp current product evidence dossier and distill and synthesize to craft a narrative that integrates interactivity and multimedia capabilities to allow for more powerful scientific story-telling
- Synthesis to be contained to 30 interactive referenced slides into iPDF that can be viewed on a computer, tablet or phone as well as being printed
- Created persuasive and eye-catching materials to convey key messages within the product evidence dossier
- Content was easily read, understood and remembered
- Innovative digital, visually appealing tool created to improve communications