CASE STUDY
Building a Branding Roadmap
Building the promise to your customers
Situation
Raise the profile of a specialized Market Access team and build heightened internal awareness and understanding of the contributions and benefits of the group to key cross-functional stakeholders.
Action
- Review of all department materials and targeted desktop research
- Conduct 1:1 interviews with team members and key cross-functional stakeholders
- Host and moderate alignment workshop with team to identify gaps based on interviews and desk-top research
- Creation of vision, mission, tag line, brand attributes, brand descriptor, brand positioning, elevator pitch, brochures, PPT templates, branding roadmap
Management Consulting
Solutions
HEOR “Brand” Positioning
Region
U.S.
Client
HEOR Team
Fit your need?
IMPACT
- Shaped short and long-term strategic roadmaps to address current gaps and position team for future success
- Increase awareness, understanding and educate key stakeholders of the importance of the team / function
- Build upon the brand by expanding mandate and increase resources
- Train team ambassadors
- Provide branding materials to key stakeholders