CASE STUDY

Building a Branding Roadmap

Building the promise to your customers

Situation

Raise the profile of a specialized Market Access team and build heightened internal awareness and understanding of the contributions and benefits of the group to key cross-functional stakeholders.

Action

  • Review of all department materials and targeted desktop research
  • Conduct 1:1 interviews with team members and key cross-functional stakeholders
  • Host and moderate alignment workshop with team to identify gaps based on interviews and desk-top research
  • Creation of vision, mission, tag line, brand attributes, brand descriptor, brand positioning, elevator pitch, brochures, PPT templates, branding roadmap

Management Consulting

Solutions

HEOR “Brand” Positioning

Region

U.S.

Client

HEOR Team

IMPACT

  • Shaped short and long-term strategic roadmaps to address current gaps and position team for future success
  • Increase awareness, understanding and educate key stakeholders of the importance of the team / function
  • Build upon the brand by expanding mandate and increase resources
  • Train team ambassadors
  • Provide branding materials to key stakeholders

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