Building a Branding Roadmap
Building the promise to your customers
Raise the profile of a specialized Market Access team and build heightened internal awareness and understanding of the contributions and benefits of the group to key cross-functional stakeholders.
- Review of all department materials and targeted desktop research
- Conduct 1:1 interviews with team members and key cross-functional stakeholders
- Host and moderate alignment workshop with team to identify gaps based on interviews and desk-top research
- Creation of vision, mission, tag line, brand attributes, brand descriptor, brand positioning, elevator pitch, brochures, PPT templates, branding roadmap
HEOR “Brand” Positioning
Fit your need?
- Shaped short and long-term strategic roadmaps to address current gaps and position team for future success
- Increase awareness, understanding and educate key stakeholders of the importance of the team / function
- Build upon the brand by expanding mandate and increase resources
- Train team ambassadors
- Provide branding materials to key stakeholders