CASE STUDY
Literature Reviews
Optimizing HEOR and RWE strategy in light of competitor activities
Situation
The HEOR team at a major pharmaceutical company was evaluating their life-cycle management strategy in a competitive oncology field and needed a comprehensive overview of their competitors’ publication strategy and value messaging
Action
- AESARA strategic consultants reviewed previous competitor reports and elucidated product insights from in-house HEOR, Market Access, field HEOR, and publication teams
- AESARA developed a comprehensive literature search strategy that included all relevant papers and conference abstracts sponsored by competitor companies
- A comprehensive, catalogued database of all relevant publications was created that was sortable by multiple variables and can readily be updated for future reviews
- Competitor value messaging and publication history was summarized and presented in a concise communication deck with insightful visuals and top-line takeaway messages
IMPACT
- The HEOR team identified competitor priorities and was able to plan a roadmap to proactively protect, and potentially expand, their current market share
- The cross-functional team was able to easily evaluate the findings and prioritize short-,mid-, and long-term publication priorities for their product
- Other HEOR teams within the company noted the impactful deliverable and requested a similar project for their own product
