Case study

Product Launch

Establish and execute a comprehensive US launch plan


A midsize biopharma company required immediate resourcing to support US market entry for a women’s health product.

AESARA was asked to dedicate experienced value and access staff to lead strategic and tactical launch execution to ensure unparalleled launch excellence.


  • Operationalized the CMO Launch
  • Drove the development of the six HCEI pre-approval payer decks through competing and conflicting functional timelines
  • Prepared and marshalled HCEI tools for first-ever pre-approval use
  • Implemented BCBS Evidence Street new format for product launch readiness
  • Established ICER Readiness strategy as part of launch preparation

Market Access Consulting

  • Enabling Activity
    US Launch Playbook and Execution
  • Region
  • Client
    Market Access Team


  • A grounded launch plan for use across cross-functional teams
  • Delivered first comprehensive HCEI package with consistent unmet need messaging for various payers
  • Educated reviewers for pre-approval process while delivering first HCEI field tools
  • Raised visibility of ICER readiness for product preparedness with application to other company franchises

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