Case study

Value-aligned Market Access Scorecard


The Market Access team of a large biopharma company with multiple products and a robust product pipeline required assistance to develop and implement measures of team performance


  • Conducted internal and external stakeholder interviews to understand responsibilities of Market Access team
  • Aligned responsibilities to functional values and prioritized list of responsibilities for measurement development
  • For prioritized responsibilities, worked with internal experts to develop quantifiable measures of success
  • Deployed and operationalized key measures of success

Management Consulting

  • Enabling Activity
    Value-Aligned Market Access Scorecard
  • Region
  • Client
    Market Access Team


  • Implemented intuitive and fit-for-purpose functional metrics scorecard that provided a baseline of current performance
  • Created culture of feedback and responsiveness to stakeholder needs to ensure year-over-year improvement in team performance
  • Enabled head of Market Access team to communicate team performance and reinforce team values

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