Case study
Value-aligned Market Access Scorecard
Situation
The Market Access team of a large biopharma company with multiple products and a robust product pipeline required assistance to develop and implement measures of team performance
Action
- Conducted internal and external stakeholder interviews to understand responsibilities of Market Access team
- Aligned responsibilities to functional values and prioritized list of responsibilities for measurement development
- For prioritized responsibilities, worked with internal experts to develop quantifiable measures of success
- Deployed and operationalized key measures of success
Management Consulting
- Enabling Activity
Value-Aligned Market Access Scorecard
- Region
Global
- Client
Market Access Team
Impact
- Implemented intuitive and fit-for-purpose functional metrics scorecard that provided a baseline of current performance
- Created culture of feedback and responsiveness to stakeholder needs to ensure year-over-year improvement in team performance
- Enabled head of Market Access team to communicate team performance and reinforce team values