Case study

Vision Casting

Developing a five-year vision for global HEOR


The Global HEOR group at a top-10 pharma company initiated the development of a Five-Year Vision. The Global Head of HEOR sought expert advice to build on the initial ideas from the leadership team, provide external perspective on strategic direction, and to expedite the development of the vision.


An AESARA multi-disciplinary team of Strategy Consultants, HE specialists and creative communicators

  • Review existing materials and synthesize input from Leadership Team on Five-Year Vision
  • Develop draft Five-Year Vision adding value from AESARA’s external insights and deep experience in HEOR and Market Access
  • Review draft Five-Year Vision with Head and Leadership Team of Global HEOR
  • Deliver finalized presentation-ready Five-Year Vision materials to Head of Global HEOR

Management Consulting

  • Enabling Activity
    Vision Casting
  • Region
  • Client
    Head of Global Commercial Strategy


  • Vision casting project was expedited and accomplished in 30 days
  • Future-proofed by the combined creative thinking of the joint client/AESARA project team, the vision was still relevant two years later to the new business mandate of the HEOR group’s parent division
  • Vision was well supported by stakeholders and used to win additional investment for the Global HEOR function

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